“The most important skills of high-level performers are the ones you can’t see: focus, resilience, and commitment. Of course, it’s pretty rare that anyone deliberately teaches those skills.”

- Justin Baker , Founder




Does your young athlete or team need to develop the mental skills to succeed or manage the stress of training and competition? Justin develops customized training for individual athletes and their support team, or for teams and their coaches.

Coaches & Parents


Learn the keys to teaching mental & emotional skills, creating an optimal learning environment, and supporting the total development of young athletes with seminars on a variety topics for coaches, parents, and other adult supporters of youth sports.

Educators & Leaders


Skip the leadership cliches and the latest trends and get to the foundation of what it means to lead, teach or inspire others: understanding yourself, connecting with purpose, and connecting with others.